Ever
seen someone take a photograph of a billboard? And then entrust
it to their family photo album? Or have you ever seen a family wide-eyed
with amazement and wonder over a newspaper ad …only to clearly
recall it and talk about it with excitement for
years after? Sundance Hot Air Balloons do this with ease …and
offer Corporations even more!
Raising the profile of a company and its corporate message – in
the public and targeted purchasing groups – requires an innovative
approach. Sundance Hot Air Balloons have proven to be uniquely effective
in raising customer loyalty and brand awareness, while enhancing
the organization’s overall image.
Sundance Hot Air Balloons are universally fascinating, regardless
of the spectator’s age, income, gender, education or occupation.
Balloons are spectacular to watch, are colourful and alive – and
appeal to the romantic adventure in all of us. As such, they are
not limited to select demographic profiles, but rather appeal to
virtually all ranges of individuals.
In terms of retention, impact, favorable impressions, board appeal,
unique product positioning and cost effectiveness, Sundance Hot Air
Balloons are a very effective medium.
WHAT CAN YOU DO WITH A SUNDANCE HOT AIR BALLOON?
Most obviously you can fly a standard shape balloon with your branding
on it in places where your target audience will see it. This can
be done on a regular basis over metropolitan areas while the balloons
are carrying passengers.
Your balloon also flies you, your clients, your staff, your key
stakeholders to increase awareness of your brand and your campaign.
But from here the options multiply. You can tour a balloon around
to venues that your target market frequents. Maybe an educational
tour to schools to reach children and parents, or outdoor events
for the rural market. Perhaps an international tour to launch your
expansion into new markets.
You can tether a balloon to one spot so it becomes a temporary billboard,
or the focus of a special event/venue. Maybe you want to use the
balloon to produce spectacular images of your brand in exotic locations.
There are also huge Special Shape Balloons that replicate your product
or brand - Airabelle the Cow, the Coca-Cola Flying Cans, The Canadian
Maple Leaf…and many, many more.
Maybe the focus is to get maximum media exposure - a record attempt,
a newsworthy stunt, a flight with celebrities on board and every
possible space on the balloon showing your logo.
Cold air inflatbles can be made to compliment your hot air balloon.
Inflatable advertising balloons are an excellent mobile advertising
tool.
Since 1985, Sundance Balloons has worked with a wide variety of
local, national and international organizations in conceiving, designing,
constructing, executing and managing Corporate Hot Air Balloon programs.
Our experienced Team will assist and guide your organization with
every facet of your promotional program.
CONTACT US today.
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